Apply by Friday, May 15th to get the launch discount

(22% off)

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A 1:1 coaching program for the thoughtful, values-driven people 

Impact Intensive

Turn your existing expertise into a purpose-driven online business without sacrificing the rest of your life to build it.

Take the Next Step

The people with the most depth to offer are often the ones who take the longest to put it out into the world.

Maybe you're already living inside that tension.

 As someone who spends your days using your empathy, insight, and capacity for nuance to genuinely help people...you know what it feels like to be in the right kind of work. 


You can feel the ease of it when you’re in it, and you know your strengths are being used in ways that feel both meaningful to others and well-matched to who you are.


 But lately, something about the bigger picture has started to feel less settled.

 

Right now, your work mostly lives inside conversations, sessions, or settings you don’t fully control.

→ Maybe you’re a therapist working inside a larger group practice—seeing clients back-to-back on a set schedule with limited say over how your services are structured or expanded beyond those sessions.

→ Maybe you're a lactation or newborn sleep consultant supporting new parents, but without a clear way to turn your work into something more scalable or easier to access for a larger audience.

→ Maybe you're an herbalist or energy healer, offering workshops at your local community center, without a clear way for that work to exist beyond those specific time slots.

→ Maybe you work in corporate marketing, planning campaigns, writing messaging, or managing content for another company, always in service of someone else’s brand, voice, and offers.

→ Maybe you're an author feeling a pull to teach others about the writing process, but you’re not yet sure how to shape that into workshops, programs, or something others can clearly understand and sign up for.

Your specific role or industry doesn't have to match any of these exactly. What matters is the tension—that sense that your best work is still waiting to fully become yours.

I'm In — Let's Go

You’ve thought about starting something of your own...


offering your work independently, working with clients directly, building something that reflects your approach, your values, your way of helping.

After all, you've watched other people build businesses online, and it’s not lost on you that (even if you're too modest to admit it) you are, in many ways, more equipped than they are. You may have more experience, more discernment, more training, or a deeper understanding of the actual work.

Maybe you’ve even mapped out a few ideas about different ways it could take shape, and how, ideally, it could fit alongside the rest of your life.

But the moment you try to make it concrete, the questions start to pile up, and so does the self-doubt.

Maybe you:

  • feel caught between wanting to contribute something meaningful and not wanting to add more noise to the internet (because while part of you genuinely believes you could help people, another part recoils at the thought of becoming just one more person fighting for attention online)

  • fear that once you start putting your ideas out more publicly, people will misunderstand you, oversimplify what you mean, or decide you are not credible enough
  • have moments where your whole vision feels vivid and obvious to you, only to feel completely overwhelmed the next time you try to translate that vision into concrete next steps

  • keep telling yourself you need to think a little longer, clarify your ideas a little more fully, or wait until you feel more certain before you really begin, though part of you knows this is just a way of delaying the vulnerability of actually being seen

  • want your business to reflect your values, your voice, and your way of thinking, but do not yet know how to build something that feels both appropriately nuanced and catchy enough to garner views

  • worry about how to build something of your own without overloading your schedule, overtaxing your energy, or asking the people around you to absorb the cost

I'm Ready to Apply
I know how easy it is to stay in the stage of desire, but without a concrete plan, because I've spent time there myself.


In fall of 2019, I was teaching at a small Montessori-based school. In the evenings, I was commuting into New York City to finish my Master’s degree at Columbia University’s Department of Counseling and Clinical Psychology. On weekends, I was completing a 200-hour Yoga Teacher Training, and once certified, teaching yoga classes for adults, families, and children.

From the outside, I was doing a lot.

But underneath all of it, I felt this tension. While I loved the different things I was doing, I couldn’t shake the sense that the parts of my work that felt most meaningful were still scattered across different roles and settings.

I had a dream of building something that wove together the threads of the things I loved most—teaching, guiding, creating, helping people grow—into work that felt more cohesive, more values-aligned, and more able to exist alongside the rest of my life.

But at that point, it was still just that: a dream.

I had no idea how to shape those threads into a sustainable online business. I didn’t yet know how to package it, talk about it, or grow it. 

(Maybe you can relate to this too?)

Then I made a bold decision. Two, actually.


First, I decided to leave my teaching position and step into a period of intentionally figuring it all out.

And second, I chose the ‘entrepreneurship’ track within my Master’s program (rather than the safer ‘education’ track), despite having no clear plan for what I was building yet.

What followed was a long stretch of figuring things out as I went.

I started experimenting: sharing ideas, creating content, offering small ways to work with me, and learning, in real time, how to translate what I knew how to do into something people could actually understand, engage with, and say yes to.

There was a lot of trial and error, especially in learning how to communicate nuanced ideas in a space that often rewards speed, simplicity, and attention-grabbing “hot takes.”

At the same time, I was learning how to take something I was good at, strengths that felt intuitive and natural to me, and turn them into something that could exist as a real offer that’s structured, clear, and understandable to someone on the internet encountering it for the first time.

Over time, that work compounded.

I built a newsletter with over 10K+ readers, an Instagram audience of 118K+ followers, and have had the opportunity to teach, speak, and partake in panels onstage for hundreds of people, appear on news segments and podcasts with hundreds of thousands of viewers, while supporting over 3,000 students across my online programs and offerings over the past 4 years.

But more than any metric, what matters most is:

I've been able to continue bringing together the different elements of what genuinely feel like MY purpose, and to build a way of working that allows me to direct what I do based on my interests and the season of life I'm in.

That has meant getting to wake up and pour my energy into work that feels aligned with both my strengths and my values, while also having the flexibility to organize my work around other things that matter to me—from volunteering at a farm animal sanctuary, to community involvement (book club, D&D, spiritual discussion groups), to travel and hiking, to language learning, to creative projects & crafting, to climate advocacy, to (realistically) caring for our five extremely needy cats and new home!

It has also meant being able to move through full, demanding seasons of life (like buying a house, moving, renovating, and planning a wedding all in the span of 4 months last year) without my business falling apart.

The process hasn't been neat or linear.

But it has shown me that the gap between doing meaningful work and building something of your own around it can actually be bridged.

And you don't need to become a different person to do it. You don't need to flatten your work, perform online in a way that feels disingenuous, or force yourself into someone else's model of success.

I didn't figure this out because I had some special advantage. I figured it out because I kept going, got the right support, and was willing to do the work of translating what I knew and cared about most into something that could actually reach the people it was meant for.

That is the work I help you do in Impact Intensive.

I'm Ready to Apply
My Work Has Been Featured In

Today.com     ·     NBC's KSL-TV     ·     VeryWellMind     ·     LinkedIn News    ·     LinkedIn's Everyday Better     ·     Make It Simple     ·     Business of Home

"I will always remember our time together as a time when I remembered that I can still dream.... still grow... still want to explore creative personal growth opportunities for myself, family and business. It helped me to see that I can still want things for myself while still having various roles/obligations."

— Jenny E.

Impact Intensive


A 1:1 coaching program for thoughtful, values-driven people
 who feel called to bring the work they already do well more fully into their own hands—attracting clients online and turning their expertise into meaningful 1:1 work, programs, and education.

You are the expert in what you do. But translating that into something you can actually offer and build online is an entirely different kind of work. 

Inside Impact Intensive, you can think of me as your strategic thinking partner—someone you can bring your early ideas, drafts, and ongoing second-guessing to, so we can work out what you’re actually building, how to package it, what to say about it, and how to make sure it fits your values, your bandwidth, and the impact you want to have on the world.

Apply Now

Apply by Friday, May 15th to get the launch discount

(22% off)

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Throughout the next 6-12 months, you'll be working through the different layers involved in shaping, building, and growing your work.


The process we move through together isn't rigid or one-size-fits-all. It's a living framework that adapts to where you are, what you need most, and what makes sense for your life.

Below is a sense of the territory we may cover, though the order and emphasis will always be shaped by you.

The Process

The Sorting

Deciding what is worth building

At this stage, the issue usually isn't a lack of ideas. It's that there are too many directions that could make sense, and you're struggling to determine which one is worth committing to. So you stay in a loop of thinking, refining, and second-guessing, because you don't want to get it wrong or invest your time in something that won't ultimately work.

This is where we take your ideas out of the abstract and look at them in the context of your actual life, your strengths, and the kind of work you genuinely want to be doing, so we can reduce the scope from "everything you could do" to something specific that's actually worth your time and energy.

The Shaping

Turning something you're good at into something you can offer

It's one thing to have confidence in your ability to help people. It's another to decide what shape that help should take when it becomes an offer, a service, a workshop, or a program you put out into the world.

This is where we translate your desires and intuitions about your business into an external structure you can actually move forward with—like defining what you're offering, how it's formatted, what it costs, and how it fits into the broader body of work you want to create. This stage is also about finding the balance between how you naturally like to show up in your work and what someone else on the outside needs in order to understand and commit to it.

The Building

Putting the structure in place so your work can actually exist in the world

Once you have a clearer direction and a more defined offer, there's still the question of how that becomes something someone can actually find and say yes to.

This stage is about creating the infrastructure that allows your work to exist as a cohesive, functional system, including your online presence, the tools and platforms that make sense for you to show up on, and the path someone takes from discovering you, to understanding your work, to inquiring or signing up. We focus on the simplest and most effective version of what you actually need, rather than everything the online business world tells you that you "should" have.

The Translation

So your work can actually reach the people it's meant for

This is where you make your work more visible…not by performing for an algorithm or forcing yourself into a content strategy that doesn't fit you, but by finding a way of showing up online that feels like a natural extension of who you are and what you do.

We work on how you articulate what you offer, how you create content that actually reflects your thinking, and how you refine your messaging over time based on what resonates with people online. That way, the right people can find you, understand your message, and recognize themselves in what you're putting out into the world.

The Integration

Owning what you've built

Once the work exists, there's still the question of how you sustain and grow it without burning out. This is especially crucial as you become more visible and the stakes start to feel higher.

This is where we focus on the deeper internal patterns and practical external structures that allow you to keep going consistently and on your own terms. That means building routines that support your work, addressing the mindset patterns that tend to stall you out, and making decisions from a place of clarity and self-trust rather than constantly looking outside yourself for the right answer.

Take the Next Step

What this work is, and what it isn't

There are many different kinds of support you might seek when you're trying to turn meaningful work into a business or offering. This particular container is designed for a very specific kind of person and a very specific kind of need.

It is for someone who does not want to be handed a generic formula, but also does not want to stay alone in their own head forever. It's for someone who wants a thoughtful, strategic partner in the process of shaping, articulating, building, and growing their work, without reducing it to something shallow or disconnected from their actual life.

That means...

This is not…
a step-by-step playbook or a pre-built strategy you’re expected to follow.

This is…
a space to work through decisions together, so the direction you choose actually aligns with your strengths, the impact you want to have, and the reality of your capacity and other priorities.

This is not…
a done-for-you service where you're outsourcing the design, writing, or business creation to me.

This is…
a collaborative process where you’re in the driver’s seat of your work, and I’m helping you think through it, refine it, notice blindspots, and understand how it fits into the landscape of the broader "online business" world—so you have a strategic thinking partner there to support you every step of the way.

This is not…
a quick “figure it out and launch” process.

This is…
prioritizing depth and sustainability over speed, so your work doesn’t feel fragile or misaligned once it’s out in the world.

This is not…
being told what the “right” move is at every step.

This is…
me helping you hold onto your vision, values, and deeper sense of what matters (when those things get blurred by pressure, overthinking, or outside noise), so you can make clearer, more grounded decisions and stop constantly looking outside yourself for answers.

This is not…
legal setup, business registration, or backend admin work.

This is…
defining what you want your work to stand for, how you want to deliver it, and how you want it to integrate with the rest of your life—so that the administrative and backend details are in service of something that feels meaningful to you and supportive to others.

In other words, if you're someone who values nuance, cares about the integrity of what you're building, and wants strategic, collaborative support rather than a one-size-fits-all formula...

Impact Intensive was designed for you.
Start the Conversation

When you join Impact Intensive, here's exactly what's waiting for you.

The container is designed to be high-touch, collaborative, and built around your specific needs.

2 Private Calls Every Month (Zoom)

Twice a month, we meet 1:1 to work directly on your business, including your offers, your messaging, your structure, your decisions.

This is where we:

  • clarify the bigger picture of what you want your business to become and how all the pieces fit together
  • work through any blocks, fears, or patterns that are getting in the way of moving forward
  • strategize around content, visibility, and how to grow your reach in a way that feels sustainable
  • review and refine what you've been working on since our last call: copy, offers, content, structure
Ongoing Support via Telegram (2x/week)

Two days per week, you'll have direct, active support from me via Telegram (a free communication app).

You can send voice notes, written messages, screenshots, links, or explanations of what's going on, and I'll respond with feedback, direction, or help thinking it through.

This is a big part of what makes the support feel so high-touch: you don't have to hold onto your questions alone between calls!

Access to the Purpose Framework

The Purpose Framework is a lens we return to throughout our work together. It includes a guided shared database that lives between us, to help make sure that your day-to-day decisions stay rooted in your values, your capacity, and the kind of impact you want to have. It helps us regularly step back and ask:

  • What kind of impact do I actually want my work to have?
  • What does it mean for this business to feel like mine?
  • How do I build this in a way that fits the rest of my life?
  • What would success look like if it were truly aligned with my values, energy patterns, and capacity during this season of life?
Unlimited Auditing & Feedback

You can send me as much as you need feedback on throughout our time together. That can include things like:

  • website copy
  • sales pages
  • service descriptions
  • Instagram posts and captions
  • offer ideas
  • workshop or program outlines
  • bios and about pages
  • email newsletter drafts
  • landing pages

I’ll review what you send and give concrete feedback on how to make it stronger, clearer, and more aligned with the work you actually want to do.

Bonuses:

The coaching work we do together is most powerful when it's supported by the right inner foundation. That's why Impact Intensive includes full access to The State of Self Membership—so the personal growth side of this work has its own dedicated home.

  • Library of 12 in-depth, practical courses (on skills like articulating your core values so you can use them as a decision-making rubric, establishing habits that last beyond a few weeks, setting boundaries that protect your energy without burning bridges, regulating your nervous system, designing and implementing sustainable “life admin” systems, simplifying your physical, digital, and mental spaces, and overcoming unhelpful beliefs & installing new mindsets, etc.) 
  • Tools,  workbooks, & templates - Things like guided reflection exercises, weekly planning/reset templates, habit trackers, boundary scripts, decision-making tools, and “reset” worksheets for when you feel off-track
  • A private community forum for connection and support from me and others who are also thoughtful, values-driven, and trying to follow through without burning out
  • Live Weekly Co-Working + Office Hours you can join real-time whenever you want accountability to get work done, or for asking questions & troubleshooting when you’re stuck
  • Live Monthly Intention Setting Workshops (+ recordings) to help you pause, reflect on what’s working (and what isn’t), and go into each month with specific, grounded focuses
  •  An approach that’s capacity-aware and nervous-system-friendly, so your continued growth doesn’t require hustle or burnout
Take Me to the Application

Apply by Friday, May 15th to get the launch discount

(22% off)

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DAYS

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“You do a lovely job of meeting clients where they are at, guiding clients along vs. pushing or telling them 'how' to walk the path, and you make sure we are the ones to determine the path (which is HUGE). You are authentic and genuinely care— I can tell that this gift of yours is what you were created to do and share with others. I will always remember our time together as a time when I remembered that I can still dream.... still grow... still want to explore creative personal growth opportunities for myself, family and business. It helped me to see that I can still want things for myself while still having various roles/obligations. I absolutely LOVED the Voxer* office hours. I found it to be a great source of connection, feedback and accountability!”

— Jenny E., private coaching client

"I love that you lead with gentle kindness, encouragement and compassion. You are a soft place to land and someone that everyone should have in their corner. The biggest transformation that I have experienced since our work began is having more compassion for myself and taking back the word 'discipline.' For so long I have avoided and been scared of it, but our work together has shown me the freedom that comes from discipline...I was worried that I wouldn’t be ready to face some of the things that I had been putting off, but you put those to rest with your calm, gentle demeanor and overall kindness and of course your wonderful advice. I always felt better after listening to your messages on Voxer.*"

— Emersyn P., private coaching client

*The communication app we use for coaching has switched from Voxer to Telegram

You have 2 commitment options...

  $1,495/mo for 6 months    

$1,175/mo for 6 months

(22% off discount ends May 15th, 2026)

*Take an additional 10% off if paying all 6 months upfront 

Apply Now

— OR — 

  $1,195/mo for 12 months    

$925/mo for 12 months

(23% off discount ends May 15th, 2026)

*Take an additional 10% off if paying all 12 months upfront

Apply Now

Ready for your next step?


 S
et aside 20-30 minutes, grab your favorite cozy drink and snack, press "Begin the Application", and tell me more about yourself! Filling out the form does not commit you to the program. It simply allows us to start the conversation and helps me understand your unique needs and desires at this stage of your growth, ensuring the journey ahead is a great fit for both of us!

You can expect to hear from me within 2-3 business days so we can further discuss your current goals and intentions. I look forward to learning more about you!

Begin the Application

Frequently Asked Questions

Have a question that isn't answered below? You'll have the opportunity to share it in the application form, and I'll make sure to address it when I reach out.

Take Me to the Application

My work is built on the belief that growth should feel safe, human, and accessible. Coaching here is rooted in consent and collaboration, never force or shame.

All identities and lived experiences are welcome, and our work adapts to your processing style, communication preferences, and energy patterns. This work is also anti-hustle and built on long-term sustainability rather than quick fixes.

If you'd like to learn more about my background and guiding principles, you can learn more here.