A 1:1 coaching program for thoughtful, values-driven people
Impact Intensive
Turn your existing expertise into a purpose-driven online business without sacrificing the rest of your life to build it.
The people with the most depth to offer are often the ones who take the longest to put it out into the world.
Maybe you're already living inside that tension.
As someone who spends your days using your empathy, insight, and capacity for nuance to genuinely help people...you know what it feels like to be in the right kind of work.
You can feel the ease of it when you’re in it, and you know your strengths are being used in ways that feel both meaningful to others and well-matched to who you are.
But lately, something about the bigger picture has started to feel less settled.
Right now, your work mostly lives inside conversations, sessions, or settings you don’t fully control.
→ Maybe you’re a therapist working inside a larger group practice—seeing clients back-to-back on a set schedule with limited say over how your services are structured or expanded beyond those sessions.
→ Maybe you're a lactation or newborn sleep consultant supporting new parents, but without a clear way to turn your work into something more scalable or easier to access for a larger audience
→ Maybe you're an herbalist or energy healer, offering workshops at your local community center, without a clear way for that work to exist beyond those specific time slots
→ Maybe you work in corporate marketing, planning campaigns, writing messaging, or managing content for another company, always in service of someone else’s brand, voice, and offers
→ Maybe you're an author feeling a pull to teach others about the writing process, but you’re not yet sure how to shape that into workshops, programs, or something others can clearly understand and sign up for
Yep, that's me...You’ve thought about starting something of your own...
offering your work independently, working with clients directly, building something that reflects your approach, your values, your way of helping.
After all, you've watched other people build businesses online, and it’s not lost on you that (even if you're too modest to admit it) you are, in many ways, more equipped than they are. You may have more experience, more discernment, more training, a deeper understanding of the actual work.
Maybe you’ve even mapped out a few ideas about different ways it could take shape, and how, ideally, it could fit alongside the rest of your life.
But the moment you try to make it concrete, the questions start to pile up, and so does the self-doubt.
Maybe you:
- feel caught between wanting to contribute something meaningful and not wanting to add more noise to the internet (because while part of you genuinely believes you could help people, another part recoils at the thought of becoming just one more person fighting for attention online)
- fear that once you start putting your ideas out more publicly, people will misunderstand you, oversimplify what you mean, or decide you are not credible enough
- have moments where your whole vision feels vivid and obvious to you, only to feel completely overwhelmed the next time you try to translate that vision into concrete next steps
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keep telling yourself you need to think a little longer, clarify your ideas a little more fully, or wait until you feel more certain before you really begin, though part of you knows this is just a way of delaying the vulnerability of actually being seen
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want your business to reflect your values, your voice, and your way of thinking, but do not yet know how to build something that feels both appropriately nuanced and catchy enough to garner views
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worry about how to build something of your own without overloading your schedule, overtaxing your energy, or asking the people around you to absorb the cost
I know how easy it is to stay in the stage of desire, but without a concrete plan, because I’ve spent time there myself.
In fall of 2019, I was teaching at a small Montessori-based school. In the evenings, I was commuting into New York City to finish my Master’s degree at Columbia University’s Department of Counseling and Clinical Psychology. On weekends, I was completing a 200-hour Yoga Teacher Training, and once certified, teaching yoga classes for adults, families, and children.
From the outside, I was doing a lot.
But underneath all of it, I felt this tension. While I loved the different things I was doing, I couldn’t shake the sense that the parts of my work that felt most meaningful were still scattered across different roles and settings.
I had a dream of building something that wove together the threads of the things I loved most—teaching, guiding, creating, helping people grow—into work that felt more cohesive, more values-aligned, and more able to exist alongside the rest of my life.
But at that point, it was still just that: a dream.
I had no idea how to shape those threads into a sustainable online business. I didn’t yet know how to package it, talk about it, or grow it.
(Maybe you can relate to this too?)
Then I made a bold decision. Two, actually.
First, I decided to leave my teaching position and step into a period of intentionally figuring it all out.
And second, I chose the ‘entrepreneurship’ track within my Master’s program (rather than the safer ‘education’ track), despite having no clear plan for what I was building yet.
What followed was a long stretch of figuring things out as I went.
I started experimenting: sharing ideas, creating content, offering small ways to work with me, and learning, in real time, how to translate what I knew how to do into something people could actually understand, engage with, and say yes to.
There was a lot of trial and error, especially in learning how to communicate nuanced ideas in a space that often rewards speed, simplicity, and attention-grabbing “hot takes.”
At the same time, I was learning how to take something I was good at, strengths that felt intuitive and natural to me, and turn them into something that could exist as a real offer that’s structured, clear, and understandable to someone on the internet encountering it for the first time.
Over time, that work compounded.
I built a newsletter with over 10K+ readers, an Instagram audience of 118K+ followers, and have had the opportunity to teach, speak, and partake in panels onstage for hundreds of people, appear on news segments and podcasts, while supporting over 3,000 students across my online programs and offerings over the past 4 years.
But more than any metric, what matters most is:
I’ve been able to continue bringing together the different elements of what genuinely feel like MY purpose, and to build a way of working that allows me to direct what I do based on my interests and the season of life I’m in.
That has meant getting to wake up and pour my energy into work that feels aligned with both my strengths and my values, while also having the flexibility to organize my work around other things that matter to me—from volunteering at a farm animal sanctuary, to community involvement (book club, D&D, spiritual discussion groups), to travel and hiking, to language learning, to creative projects & crafting, to climate advocacy, to (realistically) caring for our five extremely needy cats and new home!
It has also meant being able to move through full, demanding seasons of life (like buying a house, moving, renovating, and planning a wedding all in the span of 4 months last year) without my business falling apart.
The process hasn't been neat or linear.
But it has shown me that the gap between doing meaningful work and building something of your own around it can actually be bridged.
And you don’t need to become a different person to do it. You don’t need to flatten your work, perform online in a way that feels disingenuous, or force yourself into someone else’s model of success.
You just need support turning what you already do well into something clear, ownable, and sustainable.
That is the work I help you do in Impact Intensive.
"I will always remember our time together as a time when I remembered that I can still dream.... still grow... still want to explore creative personal growth opportunities for myself, family and business. It helped me to see that I can still want things for myself while still having various roles/obligations."
— Jenny E.
Impact Intensive
A 1:1 coaching program for thoughtful, values-driven people who feel called to bring the work they already do well more fully into their own hands—attracting clients online and turning their expertise into meaningful 1:1 work, programs, and education.
You are the expert in what you do. But translating that into something you can actually offer and build online is an entirely different kind of work.
Inside Impact Intensive, you can think of me as your strategic thinking partner—someone you can bring your early ideas, drafts, and ongoing second-guessing to, so we can work out what you’re actually building, how to package it, what to say about it, and how to make sure it fits your values, your bandwidth, and the impact you want to have on the world.
Apply NowThe Process
Throughout the next 6-12 months, here are some of the stages you'll move through...
The Sorting
Deciding what is worth building
Right now, you likely have a lot of pieces: ideas in your Notes app, posts you’ve saved that feel like some version of what you want to do, and different directions you could go in.
And part of the reason you haven’t moved forward is because you care too much about the work to approach it carelessly. You don’t want to build something shallow, or force yourself into a direction that may be easier to market, but less true to the work you actually want to be doing.
So instead of rushing into something half-formed, you keep thinking, refining, and waiting for the moment when it all feels a little more clear.
Here, we slow that down and actually sort through it. We look at:
- Your natural strengths and desires
- What feels meaningful to you, alongside what is realistically viable
- What your current capacity actually allows you to build and sustain
- And what makes sense to focus on first
In other words, this is where you move from holding a range of possibilities in your head to having a clearer sense of direction that feels grounded enough to act on.
The Shaping
Turning something you’re good at into something you can offer
At some point, the question becomes less about ideas and more about form. Because it’s one thing to have confidence in your ability to help your people. It is another to decide what form that help should take when it becomes an offer, a service, a workshop, or a program you market online.
This is where your plans become more concrete.
We’ll look at…
- What exactly are you offering?
- Should this be 1:1 work, a workshop, a small group program, or something more educational and evergreen?
- What belongs inside it, and where are the edges/boundaries of it?
- How long should it be?
- How much support should be included?
- How do you price it in a way that reflects the value of the work and your time, without overcomplicating the decision for the person on the other side?
And alongside that, there is the question of the bigger picture your work is contributing to.
- What kind of work do you actually want to be known for?
- What feels aligned and reasonable when it comes to the day-to-day experience of delivering it?
- What fits within your capacity, your energy, and the way you want your life to function?
The Building
Putting the structure in place so your work can actually exist in the world
Once you have a clearer direction, and a more defined offer, there is still the question of how that becomes something that someone can find and partake in.
You’ll begin working through things like:
- What does your website actually need to include at this stage?
- How is your work described across your homepage, your about page, and your offer pages?
- What does someone see first when they come across your work, and does it help them understand what you do within the first few moments? (We all know our attention spans are limited, after all…)
Then there is the more practical, technical layer.
- How are your offers “stored” online?
- What happens when someone is interested?
- What do they click? Where do they go?
- How do they inquire, sign up, or pay?
Together, this forms the infrastructure that allows your work to exist as a cohesive, functional “system”—calling in the right people, guiding them toward what you can offer, and giving you a way to actually deliver your work.
The Translation
So your work can actually reach the people it’s meant for
This is where you’ll make your work more visible, so that it’s something someone outside of your immediate circle (like a stranger online) can understand, connect with, and recognize themselves in.
And that brings up a very specific set of questions.
- How do you talk about your work in a way that still feels like you?
- How do you share ideas that are nuanced without losing people halfway through?
- How do you show the value of what you offer without overstating it, oversimplifying it, or repeating the same language that already feels overused online?
You’ll work toward a way of showing up online that feels more natural, more coherent, and more sustainable, so that your content is not separate from your work, but a real extension of it.
The Integration
Owning what you’ve built
At this stage, the work becomes less about constantly figuring out “what to do next,” and more about settling into something that feels more coherent and sustainable longterm. We’ll look at what you’ve built so far and refine it so that it not only functions, but feels good to stand inside, so that it’s something you can talk about with more confidence and continue shaping without second-guessing every piece of it.
Also, while your work may be a meaningful part of your purpose, it is not the only thing you’re holding or care about. You care deeply about your family, your community, your creative life, or your other interests. So we’ll also make sure your business is able to support those things, rather than take away from or compete with them.
Sound like what you need?
Here's exactly what's included:
2 Private Calls Every Month (Zoom)
Twice a month, we meet 1:1 to work directly on your business, including your offers, your messaging, your structure, your decisions.
This is where we:
- clarify the bigger picture of what you want your business to become and how all the pieces fit together
- define/refine what you’re actually offering
- map out next steps that are realistic for your life and capacity
- strategize...
Ongoing Support via Telegram (2x/week)
Two days per week, you'll have direct, active support from me via Telegram (a free communication app).
You can send voice notes, written messages, screenshots, links, or explanations of what’s going on, and I’ll respond with feedback, direction, or help thinking it through.
This is a big part of what makes the support feel so high-touch: you don’t have to hold onto your questions alone between calls!
Access to the Purpose Framework
This is a way to make sure the business you build is aligned with your values, your life, and the kind of impact you actually want to have. You'll use it to help you think through questions like:
- What kind of impact do I actually want my work to have?
- What does it mean for this business to feel like mine?
- How do I build this in a way that fits the rest of my life?
- What would success look like if it were truly aligned with my values, energy patterns, and capacity during this season of life?
A huge part of our work together is helping you step back regularly and clarify that bigger vision, so your decisions are helping you build something coherently aligned with what you actually want.
Unlimited Auditing & Feedback
You can send me as much as you need feedback on throughout our time together. That can include things like:
- website copy
- sales pages
- service descriptions
- Instagram posts and captions
- offer ideas
workshop or program outlines - bios and about pages
- email newsletter drafts
- landing pages
I’ll review what you send and give concrete feedback on how to make it stronger, clearer, and more aligned with the work you actually want to do.
Bonuses:
You have 2 commitment options...
$1,495/mo for 6 months
$1,175/mo for 6 months
(22% off discount ends ______)
*Take an additional 10% off if paying all 6 months upfront
Apply Now— OR —
$1,195/mo for 6 months
$925/mo for 12 months
(23% off discount ends ______)
*Take an additional 10% off if paying all 12 months upfront
Apply Now“You do a lovely job of meeting clients where they are at, guiding clients along vs. pushing or telling them 'how' to walk the path, and you make sure we are the ones to determine the path (which is HUGE). You are authentic and genuinely care— I can tell that this gift of yours is what you were created to do and share with others. I will always remember our time together as a time when I remembered that I can still dream.... still grow... still want to explore creative personal growth opportunities for myself, family and business. It helped me to see that I can still want things for myself while still having various roles/obligations. I absolutely LOVED the Voxer* office hours. I found it to be a great source of connection, feedback and accountability!”
— Jenny E., private coaching client
"I love that you lead with gentle kindness, encouragement and compassion. You are a soft place to land and someone that everyone should have in their corner. The biggest transformation that I have experienced since our work began is having more compassion for myself and taking back the word 'discipline.' For so long I have avoided and been scared of it, but our work together has shown me the freedom that comes from discipline...I was worried that I wouldn’t be ready to face some of the things that I had been putting off, but you put those to rest with your calm, gentle demeanor and overall kindness and of course your wonderful advice. I always felt better after listening to your messages on Voxer.*"
— Emersyn P., private coaching client
*The communication app we use for coaching has switched from Voxer to Telegram
